Shown below is a Digital Integrated Marketing Campaign project I produced with four classmates while I was in my Junior year of College. The campaign was based on the company FitBit. FitiBit is one of the more popular, smart technology watch companies on the market.  My classmates and I deconstructed parts of the company as demonstrated in the papers below. The main goal for this project was to allow Fitbit consumers to connect with other local Fitbit users curating an "Application" to expand the companies outreach.